Privacy Policy
How we collect, use, protect, and respect your privacy when you interact with SaaS Launchpad.
Your Privacy Matters: We are committed to protecting your personal information and being transparent about our data practices. This policy explains everything you need to know about how we handle your data.
1. Information We Collect
Information You Provide Directly
- Contact Information: Name, email address, phone number, company name
- Project Information: Business ideas, project requirements, technical specifications
- Communication Data: Messages, call recordings (with consent), feedback
- Payment Information: Billing address, payment method details (processed by third-party providers)
- Account Data: Login credentials, preferences, service history
Information We Collect Automatically
We use advanced analytics to understand and improve user experience:
Google Analytics 4 (Comprehensive Tracking)
- Page Analytics: Page views, session duration, bounce rates, scroll depth
- User Behavior: Click events, form interactions, button clicks, navigation patterns
- Conversion Tracking: Lead generation, form submissions, goal completions
- Device & Technical: Browser type, operating system, screen resolution, device category
- Traffic Analysis: Referral sources, search terms, campaign attribution
- Geographic Data: Country, region, city (IP-based, anonymized)
- Real-time Data: Active users, current page views, live traffic sources
Technical Performance Data
- Performance Metrics: Page load times, Core Web Vitals, error tracking
- Security Monitoring: Failed login attempts, suspicious activity detection
- System Diagnostics: Server response times, uptime monitoring
Information from Third Parties
- Google Analytics (GA4): Website usage patterns and traffic sources (with IP anonymization; Google Signals disabled)
- Resend: Email delivery status (transactional; marketing only if opted in) and open/click metrics
- Payment Processors: Transaction status, payment verification
2. How We Use Your Information
Service Delivery
- Provide requested services and consultations
- Develop custom software solutions
- Communicate project updates and deliverables
- Process payments and maintain billing records
- Provide customer support and troubleshooting
Business Operations
- Improve our services and website functionality
- Analyze usage patterns and optimize user experience
- Conduct market research and competitive analysis
- Maintain security and prevent fraud
- Comply with legal and regulatory requirements
Marketing and Communication
- Send relevant updates about our services
- Share industry insights and educational content
- Invite participation in case studies or testimonials
- Notify about new features or service offerings
- Conduct satisfaction surveys and feedback collection
3. Legal Basis for Processing (GDPR/CCPA Compliance)
Legitimate Interests
- Website analytics and performance optimization
- Security monitoring and fraud prevention
- Business development and service improvement
- Direct marketing to existing clients
Contractual Necessity
- Delivering requested services
- Processing payments
- Providing customer support
- Maintaining service agreements
Consent
- Email marketing communications
- Non-essential cookies and tracking
- Recording of calls (where applicable)
- Use of testimonials and case studies
4. Cookies and Tracking Technologies
Essential Cookies
Required for website functionality, including:
- Session management and authentication
- Security and fraud prevention
- Load balancing and performance
- Form submission and error handling
Analytics Cookies
Used to understand website usage via Google Analytics:
- Page views and user journeys
- Traffic sources and campaign effectiveness
- Device and browser information
- Geographic location (anonymized)
Third-Party Integrations
- Resend: Email delivery/analytics
- Calendly: Meeting scheduling
- Stripe/PayPal: Payment processing and fraud detection
5. Data Sharing and Disclosure
Service Providers
We share data with trusted partners who help deliver our services:
- Hosting: Vercel (and analogous infrastructure providers if required for specific projects)
- Email: Resend for transactional emails (and marketing emails if opted in)
- Meetings: Calendly for scheduling
- Analytics: Google Analytics (GA4) for insights
- Payment Processing: Stripe, PayPal for transactions
Legal Requirements
We may disclose information when required by law:
- Court orders or legal subpoenas
- Government investigations or regulatory requests
- Protection of our rights and property
- Prevention of fraud or illegal activity
Business Transfers
In case of merger, acquisition, or sale, data may be transferred to new owners with equivalent privacy protections.
6. Data Security and Protection
Technical Safeguards
- Encryption: All data transmitted via HTTPS/TLS
- Access Controls: Multi-factor authentication and role-based access
- Network Security: Firewalls, intrusion detection, VPN access
- Data Backup: Regular encrypted backups with retention policies
Operational Safeguards
- Staff Training: Regular privacy and security education
- Background Checks: Screening of personnel with data access
- Incident Response: Procedures for security breach management
- Vendor Management: Due diligence on third-party providers
Physical Safeguards
- Secure data centers with access controls
- Equipment disposal and destruction procedures
- Environmental monitoring and protection
7. Data Retention
Retention Periods
- Contact Information: 7 years after last interaction
- Project Data: 10 years for legal and warranty purposes
- Financial Records: 7 years per accounting requirements
- Marketing Data: Until consent withdrawal or 3 years inactive
- Analytics Data: 26 months (Google Analytics default)
Deletion Procedures
Data is securely deleted when:
- Retention period expires
- You request deletion (subject to legal requirements)
- Services are terminated
- Legal obligations are fulfilled
8. Your Privacy Rights
Universal Rights
- Access: Request copies of your personal data
- Correction: Update inaccurate or incomplete information
- Deletion: Request removal of your data (with limitations)
- Portability: Receive your data in a structured format
Regional Rights (GDPR/CCPA)
- Restriction: Limit how we process your data
- Objection: Opt out of certain processing activities
- Automated Decision-Making: Request human review of automated decisions
- Withdraw Consent: Remove previously given permissions
Exercising Your Rights
To exercise any of these rights:
- Email us using our contact form
- Reply to any email from us
- Use unsubscribe links in marketing emails
- Contact our data protection officer (if applicable)
9. International Data Transfers
We may process data in multiple countries using cloud providers with global infrastructure. All transfers are protected by appropriate safeguards:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions by relevant authorities
- Binding Corporate Rules where applicable
- Industry-standard security measures
10. Children's Privacy
Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately for removal.
11. California Privacy Rights (CCPA)
California residents have additional rights:
- Right to Know: Categories and sources of personal information collected
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Refuse sale of personal information (we don't sell data)
- Non-Discrimination: Equal service regardless of privacy choices
12. Updates to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. Material changes will be communicated via:
- Email notification to registered users
- Prominent website notice
- Updated effective date on this page
13. Contact Information
For privacy-related questions or requests:
- General Inquiries: Use our website contact form
- Privacy Requests: Email privacy-specific contact
- Data Protection Officer: Available for EU/UK residents
- Postal Address: Available upon request
14. Regulatory Authorities
If you're not satisfied with our response to privacy concerns, you can contact:
- EU/UK: Your local data protection authority
- California: California Attorney General's Office
- Other jurisdictions: Relevant privacy regulatory bodies
Last updated: 9/2/2025
Effective date: 9/2/2025
This policy is designed to be comprehensive while remaining understandable. We're committed to transparency and protecting your privacy rights.
Use of Resend (email) and Calendly (scheduling)
We use Resend as our processor to send transactional emails and, if you opt in, marketing communications. We use Calendly to provide meeting scheduling. We remain the controller of your data.
Data shared with these providers
- Contact details (name, email address)
- Transactional and marketing metadata (e.g., send, open, click, bounce, unsubscribe events) for email
- Support or product messages you instruct us to deliver by email
- Meeting booking details (availability, meeting date/time, invitee name/email, timezone) and technical telemetry (IP address, device/user-agent) for scheduling
Purposes and lawful bases
- Transactional emails: performance of a contract or our legitimate interests in operating the Service
- Marketing emails: your consent (you can withdraw consent at any time via the unsubscribe link)
- Scheduling: performance of a contract or our legitimate interests in providing support and sales
Retention and transfers
Email providers store message logs and engagement metrics for a limited period needed for delivery, security, fraud prevention, and analytics, after which they are deleted or anonymized. Where relevant, international transfers are protected using the EU Standard Contractual Clauses.
Your choices
- Unsubscribe from marketing emails using the link in any email or by contacting support.
- Object to tracking pixels by disabling remote images in your email client or adjusting cookie preferences.
- Request access, correction, deletion, or objection by contacting us using the details in this policy.
Subprocessors
- Resend (US/EU): email delivery (transactional/marketing), email analytics
- Calendly (US/EU): meeting scheduling
- Vercel Inc. (US/global): hosting, edge delivery, logging/security
- Google LLC (US/global): Google Analytics (GA4) website analytics
We update this list as needed and will provide notice of material changes where required by law.